TL;DR Summary Search has changed permanently. AI engines like ChatGPT, Perplexity, and Google’s AI Overviews (AIO) now dominate how users find information. If your content isn’t visible to these models, your brand is effectively invisible to the 2026 consumer. The…
TL;DR Summary AI search optimisation is the practice of structuring content so AI systems can understand, trust, and reuse it as an authoritative answer. It moves beyond rankings to prioritise entity clarity, answer-first structure, and demonstrated authority, enabling content to…
In a Hurry? Here’s the Short Version The Game Has Changed.ChatGPT, Perplexity, and Google’s AI Overviews now control discovery. If AI doesn’t cite you, you don’t exist. What Matters Now Forget keyword rankings. Track mentions and citations, they’re the new…