Amy Lou

Amy Lou

How Search Behaviour is changing

Graphic showing modern user search behavior and digital engagement

In a Hurry? Here’s the Short Version Search Has Changed,  Permanently.AI engines like ChatGPT, Perplexity, and Google AI Overviews now dominate discovery. If your content isn’t optimised for AI visibility, it’s already invisible. What Matters Now Forget chasing keywords. The…

AI Visibility: Guide to AI-Powered Search

A futuristic, glowing hexagonal AI core with a central eye symbol, emitting vibrant light rays and particles that form an orbital ring

In a Hurry? Here’s the Short Version The Game Has Changed.ChatGPT, Perplexity, and Google’s AI Overviews now control discovery. If AI doesn’t cite you, you don’t exist. What Matters Now Forget keyword rankings. Track mentions and citations, they’re the new…

What is AI Search?

Futuristic city skyline at dusk with a glowing AI network graphic, symbolizing artificial intelligence integration into modern infrastructure and technology.

In a Hurry? Here’s the Short Version SEO Isn’t Dead! It’s EvolvedIf you’re still chasing keywords, you’re invisible. AI search engines like ChatGPT, Perplexity, and Google’s AIO’s now rank meaning, not strings. What’s Changed AI doesn’t list links, it gives…