We Help You Win Visibility in the Age of AI Search
AI Ranking Academy exists because search fundamentally changed, and most SEOs are still playing by old rules.
I’m Amy. I’ve been doing SEO since 2010, and I built this academy to cut through the confusion and misinformation around AI search engines. No hype. No fluff. Just proven frameworks that work when ChatGPT, Perplexity, and SGE reshape how people find information.
Our Story
We teach the system. Not hacks, not theory.
The Layered Ranking System™, a proven 6-layer framework designed for how search actually works in 2026.
Why I Built This
I’ve lived through Panda, Penguin, every Core Update, and watched gurus declare SEO “dead” at least a dozen times. Built sites. Lost sites. Learned what actually works when the dust settles.
When AI and answer engines started reshaping the SERPs, I saw two problems:
Confusion. SEOs didn’t know how AI engines ranked or cited content.
Misinformation. Low-quality, recycled advice being sold as “AI SEO” by people with zero field experience.
“I started seeing clients lose traffic for reasons traditional SEO couldn’t explain. Rankings looked fine, but traffic tanked. That’s when I realised the real shift: AI engines are the new front page of the internet.”
So I built AI Ranking Academy to cut through the noise.
No fluff. No hype. Just frameworks, playbooks, and systems tested in the wild.
Meet Alex, AI Visibility Strategist
Alex is my AI counterpart, built to scale what I know and help deliver clarity at speed.
Trained on thousands of SEO and AEO best practices, plus prompt engineering for modern AI tools, Alex helps guide you through what’s working, what’s not, and how to win visibility again.
“I’m here to help creators and marketers get seen in AI-first search. My role is to scale clarity, not just content, and make Amy’s frameworks accessible when you need them most.”
Why Alex exists: As AI search exploded, I needed a way to answer questions, deliver frameworks, and support the community without being the bottleneck.
Alex was trained to think like a strategist, ask better questions, and eventually lead content delivery at the pace the industry demands.
Together, we help people recover traffic, gain AI visibility, and future-proof their content.
What we do
We help site owners, marketing managers, and agency operators outrank in both search engines and answer engines.
Most SEO educators are still teaching backlinks and keywords. AI tool influencers are selling shallow tactics with no structure. Enterprise consultants charge £10k for over-engineered fluff.
We’re different. Tactical. Practitioner-led. Proof-driven.
The Layered Ranking System™
Our proprietary framework isn’t guesswork. It’s the exact blueprint we use to get sites cited, ranked, and visible across Google, SGE, ChatGPT, Perplexity, and emerging AI platforms.
Layer 1: Foundation
Technical infrastructure, site structure, internal linking. The non-negotiables that search engines still demand.
Layer 2: Trust
E-E-A-T signals, brand authority, entity optimisation, social footprint. How search engines verify you’re legit.
Layer 3: Answer Engine
Content structured for AI consumption. Question-answer formatting, conversational queries, token efficiency for LLM processing.
Layer 4: AI Visibility
Getting cited in AI responses, brand mentions across platforms, Reddit and forum engagement, cross-platform amplification.
Layer 5: Competitive Edge
Multi-modal competitive analysis, AI citation tracking, content gap analysis, share-of-voice across search and answer engines.
Layer 6: Brand Protection
Reputation monitoring, crisis management, AI platform diversification. Protecting what you build.
Who This Is For
- Site owners watching traffic drop without knowing why.
- Marketing managers being asked “where are the leads?” with no clear answer to give leadership.
- Agency operators needing scalable systems and deliverables that work in 2026, not 2015.
- Solo founders publishing content that isn’t ranking or getting cited anywhere.
If you’re overwhelmed by AI tools but have no strategy, tired of generic SEO advice that doesn’t work anymore, or realising competitors are winning in AI search while you’re invisible, you’re in the right place.
What Our Community Says
“Most SEOs are still chasing keywords. Answer engines don’t care. They want citations, schema, and evidence blocks. Amy’s system shows you exactly how to build them.”
How We Help You Win
Education
Free content on YouTube and TikTok breaking down the latest AI search updates
Free resources, templates, and guides to get you started
Paid Skool community (£49/month) with weekly content audits, Q&A, and early access to workshops
500+ templates and prompts across all 6 layers
Consulting
Done-With-You AEO + SEO
We work alongside you to implement the full Layered Ranking System across your site. No generic recommendations. No “good luck with that.” We build the strategy, then help you execute it. Includes technical audits, content restructuring for AI engines, entity optimization, and competitive analysis. For brands and agencies ready to transform their entire visibility strategy.
AI + Google Visibility Blueprint
A comprehensive 1-2 hour strategic session where we map out your exact roadmap to rank in both traditional search and answer engines. You’ll walk away with a prioritized action plan, gap analysis, quick wins, and the frameworks you need to start winning citations in ChatGPT, Perplexity, and SGE while maintaining Google rankings. Perfect for site owners and marketing managers who need clarity and direction fast.
Premium Audits
Deep-dive analysis (£1,000–£2,000) showing exactly what’s broken and how to fix it. Technical foundation, trust signals, answer engine readiness, AI citation opportunities, and competitive positioning. Delivered as a actionable report with prioritized recommendations and implementation timeline.
Proof
Case studies and before/after results from 100+ sites audited
Cited in AI Overviews ourselves
Frameworks tested in the field, not theory from someone who’s never ranked a page
Our Approach
We don’t teach outdated keyword tactics or sell you another AI tool subscription you won’t use.
We teach systems over tactics. Repeatable frameworks that work whether Google launches another update tomorrow or a new AI search platform emerges next quarter.
Every point ties back to measurable outcomes: traffic, rankings, citations, revenue. We’re practitioners, not lecturers.
“We’re here to win, not play nice. This is about being ahead of the curve while everyone else is still figuring out what happened to their traffic.”
Where We’re Headed
AI search shifts fast. Our mission is to stay ahead of every major update, algorithm shift, and platform launch so you don’t have to.
We’re building:
AI prompt templates optimised for every major platform
Layer-specific mini-courses and certification paths
Advanced workshops for agencies scaling AEO for clients
Tools that help you track AI citations and answer engine visibility
Testimonials
Happy Clients
I thought AI search was just hype. Then I tested my money keywords in Perplexity and saw my competitors getting cited while I was invisible. That hurt. The Done-With-You AEO service was worth every penny. Amy didn’t just audit—she helped us rebuild the site structure, fix our entity signals, and get into answer engines. Revenue is back up and climbing.
Tom H, Affiliate Marketer, Bristol
Amazing Experience
I was publishing 3 videos a week and getting nowhere. Amy showed me I was optimizing for an algorithm that doesn’t matter anymore. The Answer Engine Layer changed everything. My content now ranks in Google AND gets pulled into ChatGPT responses.
Buddy Michaels
FOUNDER, Michaels Place
Ready to talk?
If you’re ready to stop guessing and start winning visibility again in both search engines and answer engines, join the Academy.
